The wine sector is changing. Looking toward 2026, trends point to lower consumption, more conscious choices, new service formats, and a more human relationship between producers, professionals, and consumers. A clear reading of the signals already shaping the future of wine in Portugal.

Wine competitions are fascinating and, yes, lucrative events that play a vital role in the industry. Who hasn't felt tempted to buy and taste an award-winning wine after reading such news? Perhaps it becomes your favorite for this summer.​

With the new resolution of the International Organization of Vine and Wine there is finally a global guideline on the age of old vines.